Pune Design Festival Versus Ident Film

The idea of this film showcases the conflicts that a designer gets into while getting into a problem and finding an integrated solution for it. The problem and the challenges mould the designer to change himself/herself to attach to the problem to come up with a solution that’s intrinsic within the problem. This struggle makes the designer very much part of the ecosystem and sometimes the problem moulds the designer and then designer moulds it further and then they come with an integrated solution which is what the Versus logo would become eventually. It is a choreographed action-reaction duel which magnifies and eventually settle down to coexist.